Throughout 2021 and 2022 Mast-Jägermeister U.S. (MJUS) continued their retail campaign that supports community donations to first responders in partnership with the U.S. First Responders Association.
Similar to the 2020 program, Jägermeister donated $1 to USFRA for Jägermeister Cold Brew Coffee sold during certain periods in 11 states (with specific caps) throughout 2021. And in some states MJUS’s distributor partner Southern Glazer’s Wine & Spirits matched / donated funds too.
USFRA then identified some first responder groups and agencies in each respective state working with members and Jägermeister Area Managers to finalize the donation recipients.
During this expanded Cold Brew Coffee campaign USFRA received over $20,000 in donations that was then awarded over the past 2 years to some public safety groups in each state.
In several cases, the MJUS Area Manager presented USFRA’s donation check along with some custom MJUS-USFRA t-shirts and other cool merchandise. And when USFRA mailed donations direct to groups, some USFRA gifts were included along with the check.
Recently the final donation was awarded and below is a total breakdown awarded to first responder agencies and groups across 11 states for the 2021-22 Jägermeister Cold Brew Coffee program…
Alabama ($1,824 total)
- $1,824 to Montgomery Fire/Rescue
Idaho ($2,500 total)
- $1,250 to Upper Deer Flats Fire Protection District
- $1,250 to Moscow Volunteer Fire Department
Iowa ($2,000 total)
- $1,000 to Solon Firefighters Association
- $1,000 to Waukee Fire Fighters Association
Maine ($500 total)
- $500 to Scarborough Fire & Rescue
Michigan ($2,100 total)
- $1,050 to Detroit Public Safety Foundation for Detroit Fire Engine 9
- $1,050 to DPSF for Detroit Fire Engine 37
New Hampshire ($3,000 total)
- $1,500 to Dunbarton Volunteer Fire Department
- $1,500 to New Boston Fire Association
North Carolina ($1,550 total)
- $1,550 to North Side Fire & Rescue (2 VFDs [Archer Lodge and Thanksgiving] merged into this Volunteer Fire Dept this year)
Oregon ($2,000 total)
- $1,000 to Silverton Volunteer Firefighters Association
- $1,000 to Medford Rural Fire Protection District #2
Vermont ($500 total)
- $500 to Barre Town Firefighters Association
Virginia ($5,000 total)
- $1,000 to Virginia Beach Volunteer Rescue Squad
- $1,000 to Lake Gaston Volunteer Fire Department
- $1,000 to Ebony Volunteer Fire Department
- $1,000 to Gasburg Volunteer Fire Department
- $1,000 to Triplet Volunteer Fire Department
West Virginia ($1,000 total)
- $500 to Sissonville Fire Department
- $500 to Star City Volunteer Fire Department
Total donations received and distributed to above: $21,974
On behalf of the U.S. First Responders Association, THANK YOU Team Jägermeister, SGWS and your partners for making the Cold Brew Coffee campaign such a great success to help some of our nation’s heroes.
See some great photos and other initiatives USFRA and Jägermeister have done together over the years on USFRA.org
See also:
Jagermeister and USFRA continue supporting first responders in multiple states throughout 2021
Jagermeister, SGWS and USFRA help Michigan volunteer first responders
Jagermeister and USFRA partner with others to help New Hampshire first responders
USFRA and Jagermeister team up to help New York Volunteer Fire Departments
MJUS-USFRA join #850Strong relief efforts for Louisiana after Hurricane Laura
Jagermeister and USFRA donation to LAEPF and Malibu West Volunteer Fire Brigade
Dallas Stars and Jagermeister First Responders Night 17-Mar-2019
Jagermeister and USFRA First Responder Thank You event in Panama City Florida Dec 2018