Throughout 2021 Jägermeister did retail campaigns in 11 states around the U.S. where $1 for every bottle of Jägermeister Cold Brew Coffee sold during certain periods will be donated to the U. S. First Responders Association. In most states, one of their distributor partners -- Southern Glazer's Wine & Spirits -- is either matching the amounts or contributing funds as well.
Once USFRA receives funds from each campaign, we then distribute donations to some first responder groups / agencies in each respective state (i.e. Alabama, Idaho, Iowa, Maine, Michigan, New Hampshire, North Carolina, Oregon, Vermont, Virginia and West Virginia.)
We'll update this post with the department / group names (and some photos) of ones chosen within each state in the coming weeks so check back often. (Note: Several of the donations will be presented in 2022.)
Below are some signage and displays MJUS shared with us ... and thank you Mast-Jägermeister, SGWS and partners for your continued support of our nation's first responders!